Epic Games to Return Fortnite to US App Store Using EU Developer Account
Following a landmark court ruling that restricts Apple from collecting fees on external purchases, Epic Games announced plans to bring Fortnite back to the US iOS App Store. To bypass Apple's previous ban on its developer account, Epic will use its Sweden-based developer account, originally created for EU launches. While the exact return date remains uncertain, this move signals a major shift in app store dynamics and developer strategies.
Epic Games is preparing to reintroduce Fortnite to the US iOS App Store by leveraging its European Union developer account based in Sweden. This strategic move follows a significant court ruling in the Epic Games v. Apple case, which prohibits Apple from collecting fees on purchases made outside of apps. The ruling has opened new pathways for developers to challenge Apple’s strict App Store policies.
Epic’s original US developer account was terminated by Apple in 2020 after Epic introduced an unauthorized in-app payment system within Fortnite, sparking the legal battle. Since then, it was unclear how Epic would navigate the App Store’s restrictions to bring Fortnite back to iOS users in the United States. CEO Tim Sweeney revealed that by using the Sweden account, which was initially created for launching Fortnite and the Epic Games Store in the EU, Epic can bypass the ban on its US account.
While Apple has appealed the court ruling, Epic is moving forward with plans to return Fortnite to the US App Store, though the exact timing remains uncertain. Sweeney noted that the game would not be back immediately at the start of the upcoming week but emphasized ongoing efforts to make it available as soon as possible.
This development highlights the evolving landscape of app store governance and the increasing pressure on platform holders like Apple to accommodate alternative payment methods and developer freedoms. For developers and businesses, it underscores the importance of flexible strategies and legal awareness when navigating platform restrictions.
Key Implications for Developers and Businesses
- Developers can explore multi-region developer accounts to circumvent bans or restrictions in specific markets.
- Legal rulings are reshaping app store economics, potentially lowering fees and increasing payment method options.
- Businesses must stay agile and informed to leverage new opportunities arising from shifting platform policies.
- Consumer access to popular apps like Fortnite on iOS may improve, enhancing user engagement and revenue potential.
As the app ecosystem evolves, companies must balance compliance with innovation to maintain competitive advantage.
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