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Epic Games Store Returns to Google Play Store

Epic Games just scored a major victory against Google’s Play Store monopoly. After the Ninth Circuit lifted an injunction stay, Epic announced plans to list its Android store directly in Google Play. This move will simplify Fortnite installs, eliminate sideloading, and pave the way for other third-party app stores on Android devices.

Published July 31, 2025 at 03:11 PM EDT in Software Development

Epic’s Antitrust Victory Unshakes Play Store Monopoly

Last Thursday, a Ninth Circuit panel upheld a 2023 jury verdict declaring Google’s Play Store and payment system illegal monopolies. With that injunction stay lifted, Epic CEO Tim Sweeney confirmed via tweet that the Epic Games Store for Android will soon appear in Google Play. This shifts the mobile distribution game for Fortnite and other Epic-distributed titles.

Simplified Access for Fortnite and More

Until now, Android users had to sideload Epic’s store or rely on manufacturer partnerships to preload the app. Integrating directly into Google Play removes those hurdles. Players will install Fortnite, Fall Guys, Rocket League Sideswipe, and Epic’s weekly free games without changing settings or visiting third-party sites.

  • Seamless user experience with one-click installs
  • Reduced security risks by avoiding manual APK downloads
  • Expanded distribution opportunities for rival app stores

Industry Impact and Google’s Response

Google’s global head of regulatory affairs, Lee-Anne Mulholland, warns this decision could compromise user safety and stifle innovation. Google plans to continue its appeal, arguing that opening Android to third-party stores undermines platform security and ecosystem quality. The battle highlights tension between open competition and centralized control.

What’s Next for Developers and Platform Competition

This ruling sets a precedent: third-party marketplaces could soon appear alongside Google Play. Developers must adapt distribution strategies, optimize for multiple storefronts, and monitor revenue-sharing models. Industry leaders need to reassess user journey designs and compliance frameworks to thrive in a more competitive Android ecosystem.

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