D-ID Acquires Simpleshow to Accelerate Enterprise Avatar Video

D-ID Acquires Simpleshow in Push to Dominate Enterprise Avatar Video

D-ID announced it has acquired Simpleshow, a Berlin-based B2B video creation platform. Financial terms were not disclosed. D-ID’s CEO Gil Perry told TechCrunch the two products will operate under D-ID’s umbrella and eventually merge to accelerate enterprise adoption of avatar-driven video.

Simpleshow, founded in 2008, evolved from an agency into a SaaS product and raised over $20 million. It brings more than 1,500 enterprise clients, with names spanning Adobe, Airbus, Microsoft, McDonald’s, eBay and Deutsche Bank. The combined company will have about 140 employees and consolidated offices in Berlin, Tel Aviv and the U.S.

Perry said the acquisition was driven by product and management synergy and the need to "increase our speed in capturing a large [part of the enterprise avatar video] market." Simpleshow’s CEO Karsten Boehrs noted the company moved to a text-to-video SaaS model in 2017 to scale globally.

D-ID has raised about $60 million to date and said it secured funding for the acquisition. The deal is intended to boost revenue and bring the business closer to profitability while deepening its foothold in enterprise training, marketing and sales video use cases.

Both companies see a strong future for digital avatars: interactive training that allows users to interrupt a video to ask questions or take a quiz, scalable personalized messaging for marketing, and avatar-led sales demos. That roadmap positions D-ID against competitors like Synthesia, Soul Machines, and enterprise efforts from Google and consultancies.

• Faster market capture by combining product roadmaps and sales channels.
• Immediate enterprise scale via 1,500+ client relationships across industries.
• Product expansion toward interactive, interruptible avatar experiences for learning and sales.

The acquisition brings clear upside but also integration challenges. Enterprises evaluating avatar tech should weigh content control, data privacy, localization, and measurable learning or conversion outcomes. Competition is intense and differentiation will depend on reliability, governance and how well platforms integrate with LMS, CRM and analytics stacks.

For buyers and tech leaders this transaction signals consolidation in the avatar space: leaders are buying distribution, product breadth and enterprise relationships to move from proof-of-concept to scaled deployments. Expect more deals as vendors race to own the enterprise workflow for video-driven learning and sales.

QuarkyByte’s approach to this shift is pragmatic: map integration paths, model ROI scenarios for training and customer engagement, and define governance to limit legal and reputational risk while measuring user outcomes. Organizations that treat avatar tech as a measurable business capability — not just a flashy tool — will capture the most value from deals like this one.