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Building Sustainable Startups with Evolving AI Models

At TechCrunch Sessions: AI, leaders from DeepMind, Twelve Labs, and Amazon discussed how startups can build sustainable businesses despite the fast-changing AI landscape. They see evolving foundation models not as a hurdle but as an opportunity, offering founders advanced tools and resources to innovate and scale effectively.

Published June 6, 2025 at 06:11 PM EDT in Artificial Intelligence (AI)

The AI landscape is evolving at a breakneck pace. New models emerge frequently, and existing ones continuously improve, creating a dynamic environment that startups must navigate carefully. But how can a startup build a sustainable business on such a shifting foundation? This question was front and center at the recent TechCrunch Sessions: AI event.

Industry experts from DeepMind, Twelve Labs, and Amazon shared their insights on growing alongside foundation models rather than being left behind. Their consensus? The rapid evolution of AI infrastructure is less a threat and more an unprecedented opportunity.

Startups today have access to more powerful tools and resources than ever before, right out of the gate. This means founders can focus on building what they truly want, leveraging robust AI models and infrastructure that continue to improve beneath the surface.

Rather than fearing obsolescence, startups can embrace the evolving AI ecosystem to innovate faster, scale smarter, and adapt more fluidly. The key lies in integrating these foundation models strategically and staying agile as the technology advances.

In essence, the challenge of rapid AI evolution doubles as a launchpad for startups willing to harness the momentum. With the right approach, founders can turn shifting infrastructure into a competitive advantage, building sustainable businesses that grow with the technology rather than against it.

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