Brightika Expands Into PC and Console Gaming with $3 Million Investment

Brightika, a prominent mobile game publisher known for titles like IQ Boost and Bingo Klondike, is making a strategic move into the PC and console gaming markets. The company announced a planned investment of $3 million over the next 12 to 24 months to support new indie game titles on these platforms.

This expansion reflects Brightika’s commitment to leveraging its expertise in marketing and publishing to help indie developers overcome common challenges such as funding, discoverability, and distribution. The company plans to provide a comprehensive support model that includes marketing, user acquisition, localization, community support, and selective product assistance like demos and trailers.

Brightika intends to deploy the funding strategically to boost the visibility and discoverability of its partners’ games by applying proven publishing models from its mobile experience. This approach aims to help indie developers reach wider audiences and generate sustainable revenue streams in the competitive PC and console markets.

One of the first PC titles in Brightika’s new catalog is Bullet Yeeters, a player-versus-player third-person shooter featuring battling toys, scheduled for release in the spring. The company is actively engaging with indie development teams and plans to announce the initial recipients of its funding at the upcoming Steam Next Fest event.

Alexander Rodichev, Brightika’s founder, emphasized the company’s mission: “We’ve helped mobile studios reach tens of millions of players and generate sustainable revenue. The next step for us is to bring that same level of marketing science and publishing discipline to the PC and console space, where developers often lack access to funding and distribution support.”

Why Brightika’s Expansion Matters for Indie Developers

Indie developers often face significant hurdles in gaining visibility and securing funding for PC and console games. Brightika’s approach offers a valuable solution by combining financial investment with hands-on marketing and operational support. This model can accelerate game launches, improve user acquisition, and foster engaged communities, which are critical for long-term success.

By applying data-driven marketing strategies and leveraging community-building expertise, Brightika aims to create a sustainable ecosystem where indie games can thrive beyond mobile platforms. This expansion also signals a broader industry trend where mobile-focused publishers are diversifying to capture new audiences and revenue streams in the PC and console sectors.

For indie developers seeking to break into PC and console markets, Brightika’s funding and support model represents an opportunity to access critical resources that can enhance game quality, marketing reach, and player engagement. The upcoming Steam Next Fest will showcase the first wave of supported titles, highlighting the potential impact of this initiative.