Bluesky Launches New Verification System with Blue Checks

Bluesky, a rapidly growing social platform, is rolling out a new verification system today. This system introduces the familiar blue check marks, a feature popularized by Twitter, to authenticate user accounts. The move comes as Bluesky seeks to enhance trust and reduce impersonation on its platform.

Previously, Bluesky relied on a self-verification method where users could authenticate themselves by incorporating custom domains into their web handles. However, with the platform's expansion and the increasing presence of impersonators, a more structured verification process became necessary.

The new system involves Bluesky's team actively identifying notable accounts and granting them blue check marks. Initially, the focus will be on verifying government officials, news organizations, journalists, and celebrities. This proactive approach aims to reassure public figures that Bluesky is a secure digital environment.

In addition to the traditional verification method, Bluesky is introducing a decentralized option known as the 'trusted verifier' status. This allows selected organizations to verify accounts, providing them with a scalloped blue check mark. The initial trusted verifiers include reputable publications like The New York Times and WIRED.

The introduction of this dual verification system reflects Bluesky's philosophy of decentralization. It also addresses practical considerations, given the company's small team size. Users will see identical blue check marks, whether verified by Bluesky or a trusted organization, with the ability to view which entities have verified an account.

This strategic move by Bluesky not only enhances user trust but also aligns with broader trends in social media verification. By adopting a system that combines centralized and decentralized elements, Bluesky positions itself as a forward-thinking platform in the digital landscape.