Bluesky Introduces Blue Check Verification for Authenticity
Bluesky has launched its blue check verification feature, confirming notable accounts' authenticity. Initially, it will collaborate with 'Trusted Verifiers,' independent organizations that can authenticate team members. This move aims to enhance trust and reduce misinformation, especially for public figures. Bluesky's existing domain-based verification remains crucial, with 270,000 accounts linked to websites. A future request form for verification is planned.
Bluesky has officially announced the rollout of its blue check verification feature, a move that aligns with previous rumors about the platform's plans. This feature is designed to verify the legitimacy of notable accounts, reminiscent of Twitter's original blue check system.
In its initial phase, Bluesky will partner with a select group of 'Trusted Verifiers.' These are independent organizations capable of verifying accounts as part of their team. For instance, a company might verify its public relations team members, ensuring users can trust these accounts as reliable sources of company news.
Bluesky's moderation team will oversee each new verification to ensure authenticity. This additional layer of verification is particularly beneficial for public figures such as celebrities, journalists, and politicians, helping to mitigate disinformation from impersonators.
Previously, Bluesky offered a form of verification by allowing users to set a domain they own as their username. For example, TechCrunch's account is verified with the TechCrunch domain name, which an impersonator would not have access to.
Currently, 270,000 accounts have linked their Bluesky username to a website. Despite the introduction of the blue check, domain handles remain a vital part of verification on the platform. Bluesky acknowledges user feedback indicating that a more prominent visual signal would be beneficial in identifying authentic accounts.
At launch, Bluesky is not accepting applications for verification but plans to introduce a request form in the future. This strategic approach to verification underscores the platform's commitment to fostering a trustworthy and authentic online environment.
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