Blast Expands Into US Esports Market With New York Office and Major Events

Blast, one of the world's largest esports tournament companies, has announced a significant expansion into the American esports market by opening a new office in New York City. This strategic move marks the company's first official foothold in the US esports territory, signaling a long-term commitment to growing its presence in North America.

Leo Matlock, Blast’s Chief Business Officer, will relocate from Copenhagen to lead the new office, focusing on building a local team and strengthening relationships with major US-based game developers and entertainment partners. This expansion complements Blast’s existing global footprint and supports its ambitious plan to host 15 arena events across five continents by the end of the year.

The New York office will serve as a hub for organizing several high-profile esports events in the US, including the FNCS Pro-Am Los Angeles, the Blast.tv Austin Major, and the RLCS Raleigh Major. These events highlight Blast’s dedication to fostering esports fandom and delivering top-tier live experiences in the American market.

Blast has a proven track record of collaborating with leading game publishers such as Ubisoft, Epic Games, Valve, and Riot Games, as well as global brands like Nike, TikTok, and NASCAR. Their expertise spans live tournaments and broadcast productions, making them a key player in the esports ecosystem worldwide.

In addition to the US expansion, Blast plans to open an office in Mumbai before the end of the year, furthering its global expansion strategy. This dual expansion effort underscores the company’s vision to be a dominant force in esports across multiple key markets.

Leo Matlock emphasized the importance of this move: “We’ve been deeply committed to the growth of esports in the U.S. for six years – hosting some of our most iconic live events here since 2019. Establishing a permanent hub here is a natural next step and also a powerful indicator of our long-term investment in the market.”

This expansion is significant for the esports industry as it reflects growing confidence in the US market’s potential and the increasing demand for high-quality esports events. Blast’s presence in New York will facilitate closer collaboration with national and local partners, enhancing the overall esports ecosystem and creating positive impacts across communities.

For businesses and developers in the esports space, Blast’s expansion offers new opportunities for partnerships, sponsorships, and innovation in event production and fan engagement. It also signals a maturing market where esports is becoming a mainstream entertainment sector with global reach.