Ayzenberg Accelerate Boosts Game Studios with Expert Fractional Marketing

The Ayzenberg Group, a veteran in video game marketing with over 30 years of experience, has launched Ayzenberg Accelerate—a specialized consulting division focused on fractional marketing services for game developers and publishers. This new initiative aims to accelerate the growth of game studios, from indie developers to triple-A publishers, by providing tailored marketing expertise that acts as an extension of their existing teams.

In today’s challenging market, game studios often struggle with marketing and discovery, especially those self-publishing or lacking publisher support. Ayzenberg Accelerate addresses this gap by offering fractional consultants who bring decades of industry knowledge in go-to-market strategy, organic community engagement, social media management, and performance growth campaigns. These consultants provide customized, hands-on solutions that adapt to the specific needs and scale of each client.

Steve Fowler, head of games at Ayzenberg Group, emphasizes the "roll-up-our-sleeves" approach the team takes, tackling marketing challenges that many agencies avoid, such as organic community development and data-driven optimization. This approach ensures studios not only launch games but also build authentic player connections and maximize return on investment through targeted campaigns.

Tailored Services to Meet Diverse Studio Needs

Ayzenberg Accelerate offers three main engagement models to suit different client profiles:

• Fractional marketing: Studios can integrate a ready-to-go team of industry professionals to boost growth immediately.
• Project-based services: Clients define scope, budget, and timeline for targeted marketing projects, leveraging Ayzenberg’s core expertise.

These flexible options allow Ayzenberg Accelerate to serve a wide range of clients, from indie developers seeking funding support to established international publishers expanding their reach. For example, the division has helped a UK indie studio prepare for funding by refining pitch decks and market positioning, supported South Korean publisher Neowiz in Western market expansion, and supplemented Warner Bros. Games’ internal marketing teams.

Leveraging AI and Industry Expertise for Future Growth

Ayzenberg Group is also exploring how AI tools can enhance game marketing by providing deeper audience insights and measurement capabilities. Collaborations with companies like Soulmates.ai aim to help marketers focus on high-impact areas by leveraging AI-driven data. This integration of technology with Ayzenberg Accelerate’s agile, expert teams ensures clients receive cutting-edge solutions that keep pace with industry evolution.

In essence, Ayzenberg Accelerate is more than a marketing service—it’s a strategic partner designed to empower game studios to navigate the complexities of today’s market. By combining decades of experience, a hands-on approach, and innovative technology, it helps studios not only reach players but build lasting communities and achieve measurable growth.