Apple WWDC 2025 Brings AI Features into Everyday Apps

Apple Shifts Focus from AI Hype to Practical Updates

At WWDC 2025, Apple dialed back the grand AI narrative and spotlighted tangible upgrades across iOS, macOS, and its core apps. A fresh “Liquid Glass” aesthetic and a simplified naming scheme set the stage, while a suite of intelligence features delivers real-world value to users and developers alike.

Visual Intelligence: On-Screen Image Insights

Visual Intelligence now analyzes anything on your screen. Spot a flower, ID a dish in a photo, or learn about a landmark—without leaving the app. Under the hood, it taps Google Search, ChatGPT, and more for comprehensive context.

• Identify plants, animals, or products in any image
• Conduct on-screen searches tied to social media posts
• Trigger directly from Control Center or the Action button

ChatGPT in Image Playground: Creative Control

Apple’s Image Playground now embeds ChatGPT to generate fresh image styles—anime, watercolor, oil painting—and to iterate on prompts. Designers and social media teams can prototype visual concepts on-device without bouncing between apps.

• Select from AI-driven art styles or craft custom prompts

Workout Coach and Live Translation: Personalization at Scale

The Workout app now speaks like a trainer—cheering you on, flagging your fastest miles, and summarizing pace and heart-rate stats post-run. Meanwhile, live translation powers Messages, FaceTime, and calls with on-the-fly captions and voice translation.

• Motivational talk-throughs driven by text-to-speech AI
• Automatic captioning and translation in chats and calls

Smarter Calls and Contextual Spotlight

Unknown-call screening and hold assist now use AI to filter spam and alert you when an agent picks up. Spotlight search on Mac gains context-awareness, suggesting actions based on your workflow and app usage.

• Auto-answer unknown numbers and screen spam calls

Foundation Models: Offline AI for Developers

With the Foundation Models framework, Apple lets you run its AI models offline—no cloud dependency. That means faster responses, stronger privacy, and the chance to build intelligent features into apps that thrive even without an internet connection.

As Apple continues refining Siri’s AI under the hood, these incremental updates signal a shift: practical, user-centric tools powered by machine intelligence. For developers and businesses, the opportunity lies in leveraging these building blocks for richer, smarter experiences.