Apple AirTag 2 Rumors Reveal Enhanced Tracking and Security Features

It's been four years since Apple introduced the AirTag, a compact item tracker that helps users locate belongings like wallets and keys through the Find My app. Unlike Apple's frequent product refreshes, this long gap has sparked rumors about a new version, the AirTag 2, expected to launch around mid-2025.

The original AirTag's design—a small circular device powered by a replaceable CR2032 coin battery—is likely to remain largely unchanged. Despite user requests for physical tweaks like a built-in keyhole or flatter profile seen in competitors such as Tile and Chipolo, Apple seems to favor continuity. However, improvements may include better battery compatibility, especially with coin batteries that have bitterant coatings.

Security concerns have shadowed AirTags due to their potential misuse for stalking. Apple introduced safety features like sound alerts when an AirTag is separated from its owner, but the speaker's ease of removal undermines this protection. The AirTag 2 aims to address this by incorporating a speaker that is much harder to tamper with, enhancing user safety.

A standout upgrade is the inclusion of a second-generation Ultra Wideband chip, already present in iPhone 15 models. This technology triples the tracking range, allowing users to locate items from much greater distances. Coupled with a new onboard wireless chip, these enhancements promise a more reliable and expansive tracking experience.

Intriguingly, rumors suggest the AirTag 2 will integrate with Apple's Vision Pro augmented reality headset. While details remain speculative, this could represent a leap in spatial computing, enabling users to visualize the location of their belongings in an immersive AR environment.

Pricing for the AirTag 2 is expected to be similar to the current $29 per unit or $99 for a four-pack, though ongoing tariff fluctuations might influence the final cost. The anticipated release aligns with Apple's WWDC event in June 2025, making a mid-year launch highly probable.

Why the AirTag 2 Matters

In a world increasingly reliant on connected devices, the AirTag 2's enhancements reflect broader trends in IoT: stronger security, longer range, and integration with emerging technologies like augmented reality. These improvements not only elevate user convenience but also address critical privacy concerns, setting a new standard for personal item trackers.

As competitors like Tile, Samsung, and Google expand their own tracking ecosystems, Apple’s AirTag 2 aims to maintain its edge by blending hardware refinement with software innovation. The potential AR integration could redefine how users interact with their environment, making lost items easier to find than ever before.