Appcharge and AppsFlyer Unite for Cross Platform Game Analytics

In the rapidly evolving mobile gaming industry, understanding player behavior across all touchpoints is crucial. Appcharge, a direct-to-consumer platform for mobile games, has teamed up with marketing measurement leader AppsFlyer to bridge a critical gap in analytics: integrating mobile and web purchase data into a single, unified view.

Previously, mobile game publishers could only track in-app purchases via AppsFlyer, leaving web store transactions invisible. This limitation made it difficult to measure full Lifetime Value (LTV) and Return on Advertising Spend (ROAS), hindering campaign optimization and user acquisition strategies.

The new integration leverages server-to-server (S2S) communication to send login and purchase events directly from Appcharge’s web store to AppsFlyer’s analytics dashboard. This enriches the data with previously missing web purchase touchpoints, enabling developers to attribute all purchases—mobile and web—to installs, user acquisition, and re-engagement campaigns.

By providing a holistic view of the customer journey, this partnership empowers developers to make more informed decisions. They gain access to comprehensive LTV and ROAS data, allowing for precise campaign evaluation and optimization that spans all platforms.

Additionally, the integration supports Appcharge’s new Payment Links feature, which enables mobile developers to accept direct payments from iOS users through a secure web checkout. Connecting these payment links with attribution data allows developers to measure campaign performance accurately and evaluate player engagement across every touchpoint.

As Adam Smart, product director of gaming at AppsFlyer, notes, understanding the full customer journey is essential to identifying improvement areas, optimizing performance, and maximizing revenue. This partnership combines Appcharge’s monetization expertise with AppsFlyer’s analytics prowess to provide developers with the insights needed to create seamless, engaging gaming experiences.

Based in Tel Aviv and backed by industry veterans and investors, Appcharge is well-positioned to innovate in mobile game monetization. AppsFlyer’s advanced measurement and fraud protection technologies complement this vision, helping brands make data-driven decisions that benefit both business and customers.

Why This Matters for Game Developers

Imagine trying to complete a puzzle with half the pieces missing. That’s what it was like for developers tracking player purchases only within apps, ignoring web store transactions. Now, with this integration, the full picture emerges, enabling smarter marketing spend and better player engagement strategies.

Developers can now confidently optimize campaigns knowing they’re measuring the entire customer journey. This leads to improved user acquisition efficiency, higher retention, and ultimately, increased revenue.