Amazon Music Launches AI-Powered Search to Boost Music Discovery

Amazon Music has introduced a new AI-powered search experience designed to revolutionize how users discover music. Launched in beta for select US Amazon Music Unlimited subscribers, this feature integrates advanced artificial intelligence to enhance search capabilities and deepen music exploration.

Subscribers accessing the beta can search for an artist within the Amazon Music app on iOS and tap the new "Explore" option. This opens up curated music collections related to the artist and offers a quick way to generate AI-created playlists tailored to user preferences.

Ryan Redington, general manager of Amazon Music, emphasized that leveraging AI in search and discovery makes it easier for fans to dive deeper into the worlds of their favorite artists and discover new ones they will love. This approach highlights the growing role of AI in personalizing entertainment experiences.

For example, when users search for artists like Jelly Roll, Bad Bunny, or Blackpink, the "Explore" tab presents tracks grouped into meaningful categories such as "global collaborations" or "pre-2020 classics." This curated approach helps users engage with music in new and context-rich ways.

Amazon plans to expand the list of artists included in this AI-powered experience, signaling a commitment to continuous improvement and broader user engagement. Users in the beta can access the feature by updating their Amazon Music app, tapping the "Find" button, searching for an artist, and selecting "Explore."

Amazon Music Unlimited, the subscription tier offering this feature, starts at $12 per month for an individual plan. It provides benefits such as unlimited song skips and monthly audiobook listens, distinguishing it from the Amazon Music version included with Prime memberships, which has skip limits and fewer perks.

This AI-driven search innovation by Amazon Music exemplifies how artificial intelligence is transforming digital music platforms by enhancing user experience, personalization, and content discovery. It also reflects broader trends in leveraging AI to create more engaging, intuitive entertainment ecosystems.