Aethir Boosts Gaming Revenue with Instant Play Streaming Tech
Aethir’s decentralized cloud computing powers Instant Play streaming for Doctor Who: Worlds Apart, enabling gamers to try before they buy. This approach led to a 201% increase in install conversion and a 61% boost in average revenue per user. SuperScale’s case study confirms that Aethir’s solution enhances user acquisition, retention, and engagement across game genres.
In the fiercely competitive mobile gaming market, studios face rising costs to acquire and retain players. Aethir’s Instant Play streaming technology offers a game-changing solution by letting users play games instantly within ads or landing pages before downloading. This try-before-you-buy approach removes friction and proves value upfront, driving higher conversion and revenue.
Partnering with SuperScale and Reality+, Aethir tested this technology on Doctor Who: Worlds Apart, a Web2/3 trading card game. The results were remarkable: a 201% uplift in install conversion rate, a 61% increase in average revenue per user (ARPU), and an 18% boost in in-app purchase conversions. Day-7 retention remained strong at 82%, proving that early access does not sacrifice long-term engagement.
Aethir’s decentralized cloud infrastructure aggregates under-utilized GPUs from enterprises, data centers, crypto miners, and consumers worldwide. This global GPU marketplace powers high-performance cloud gaming workloads at scale, enabling studios to stream demos instantly without heavy upfront infrastructure costs.
The user journey is simple yet effective: players see an ad for Doctor Who: Worlds Apart, click through to an Aethir-powered landing page, and start playing immediately. After their session, they are redirected to the app store with a much higher likelihood of downloading the full game. This seamless flow reduces barriers and enhances early funnel efficiency.
SuperScale’s case study also validated these benefits across different game genres, including Tiny Tower, which saw a 45% install conversion uplift and nearly double ARPU. Such consistency highlights the broad applicability of Aethir’s Instant Play technology for studios seeking sustainable growth.
Paul Thind, Aethir’s Chief Revenue Officer, emphasizes the urgent need for studios to reduce friction and improve player acquisition amid rising costs and low retention rates. By leveraging Aethir’s decentralized cloud, studios gain a powerful tool to offer frictionless, cloud-first gaming experiences that resonate with today’s players.
Tony Pearce, CEO of Reality+, highlights that Instant Play lets players taste the adventure before committing, resulting in dramatic install rate improvements. Meanwhile, SuperScale’s CEO Ivan Trancik calls the partnership proof that innovative cloud technology combined with bold game-makers unlocks limitless growth potential.
In summary, Aethir’s Instant Play streaming technology powered by a decentralized GPU cloud marketplace offers gaming studios a proven, scalable way to boost user acquisition, engagement, and revenue. As mobile gaming competition intensifies, this frictionless try-before-you-buy model may well become the new standard for sustainable growth.
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QuarkyByte’s insights into decentralized cloud gaming infrastructure reveal how Aethir’s Instant Play technology transforms user acquisition and revenue growth. Explore how your gaming studio can leverage fractional GPU power to deliver frictionless try-before-you-buy experiences that maximize player engagement and boost ARPU.