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Adobe Unveils AI-Powered Video Editing Tools in Premiere Pro

Adobe's Premiere Pro now features AI-powered tools like generative extend, media intelligence, and caption translation. These innovations enhance video editing by allowing seamless frame extensions, advanced clip searches, and multilingual captions. Adobe's commitment to AI is revolutionizing video production, offering creators powerful tools for efficient and high-quality content creation.

Published April 2, 2025 at 11:11 AM EDT in Artificial Intelligence (AI)

Adobe is making significant strides in AI video technology with the introduction of its generative extend tool, now fully integrated into Premiere Pro as the first Firefly-powered feature. This tool allows editors to seamlessly extend video and audio frames, providing perfectly timed edits that enhance the storytelling potential of their projects. Ashley Still, Adobe's senior vice president and general manager of digital media, emphasizes that this is just the beginning of how Firefly can revolutionize video production with Adobe's precision and power.

The generative extend tool is designed to create additional seconds of film by using existing footage as a base and generating new frames to extend scenes. This feature is particularly useful for editors who need a few extra seconds to transition smoothly between scenes. With the latest updates, editors can now render these extensions in 4K and for vertical videos, expanding the tool's versatility.

In addition to generative extend, Adobe is also rolling out other AI-powered tools, such as the media intelligence panel and AI caption translation. The media intelligence panel simplifies the process of finding specific clips by recognizing elements within them, such as subjects or technical features, and using metadata for precise searches. This tool runs locally on users' computers, ensuring privacy and security.

The AI caption translation tool enhances Premiere Pro's auto-captioning capabilities by allowing users to add captions in multiple languages without leaving the program. This feature supports 27 languages, including Spanish, German, French, and Japanese, making it easier for editors to reach a global audience.

Adobe's commitment to AI innovation is evident in these updates, which aim to streamline video editing workflows and empower creators with advanced tools. By integrating AI into its products, Adobe continues to lead the way in digital media solutions, offering users the tools they need to produce high-quality content efficiently.

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