Adidas Joins FIFA Rivals with Exclusive In-Game Soccer Gear

FIFA Rivals is revolutionizing mobile soccer gaming by partnering with Adidas to bring exclusive in-game content to players worldwide. Launching globally on June 12, this officially licensed arcade-style football game combines the authenticity of FIFA with fast-paced gameplay and a hybrid Web2/Web3 infrastructure developed by Mythical Games.

The multi-year licensing agreement introduces Adidas-branded digital kits, jerseys, and boots inspired by the brand’s rich soccer heritage. Players can access exclusive drops, including classic and futuristic jersey designs, boot releases linked to real-world player performance, and a limited-edition match ball tailored for FIFA Rivals gameplay.

One standout feature is the immersive Adidas Training Facility, where players can level up their player cards and complete challenges, deepening engagement and providing a fresh way to experience digital soccer culture. Limited-time events and rewards tied to Adidas further enrich the gameplay.

FIFA Rivals allows players to build dream teams from top clubs and stars, compete in real-time PvP matches, and trade digital player cards on the Mythical Marketplace. This marketplace supports secure, fee-efficient trades by using a barter-like system that avoids hefty app store fees, encouraging a vibrant secondary economy.

Mythical Games’ experience with NFL Rivals, which has amassed over seven million downloads and a thriving Web3 marketplace, informs the design of FIFA Rivals. The company’s approach to blending Web2 and Web3 elements focuses on player ownership of digital assets without compromising gameplay fairness or accessibility.

This partnership also reflects broader industry shifts. App stores are easing restrictions on secondary marketplaces, allowing developers to implement innovative trading systems without excessive fees. Adidas’ embrace of gaming and Web3 technologies highlights how iconic brands can deepen cultural connections through digital experiences.

John Linden, CEO of Mythical Games, emphasizes that FIFA Rivals is about celebrating football’s global passion in a modern way, and Adidas’ involvement elevates this vision by offering players authentic brand representation on and off the pitch. This collaboration sets a new standard for brand integration in digital sports gaming.

As FIFA Rivals launches worldwide, it invites both core football fans and casual mobile gamers to experience a fresh take on soccer gaming, enriched by Adidas’ iconic style and Mythical’s innovative marketplace. This fusion of sport, culture, and technology signals a promising future for digital sports entertainment.