Aarki Launches Encore AI Platform for Privacy-First Mobile Marketing Growth

Aarki has launched Encore, a cutting-edge machine learning platform designed to empower mobile marketers with full-funnel growth capabilities in a privacy-first landscape. This platform uniquely combines user acquisition (UA) and retargeting (RT) strategies across both iOS and Android, addressing the challenges posed by evolving privacy regulations and the post-IDFA environment.

Encore’s core strengths lie in its dynamic targeting capabilities, continuous model evolution, and readiness for SKAN 4 optimization. By leveraging Aarki’s proprietary AI infrastructure—comprising over 1,000 owned servers and the ability to process six million queries per second—the platform integrates attributed data, unattributed signals, and real-time ad overlays to minimize media waste and maximize campaign efficiency.

Key advantages of Encore include:

• Smarter Targeting: Builds high-precision audience segments using full-spectrum data, including unattributed MMP data and real-time ad signals.
• Full-Funnel Intelligence: Seamlessly unifies UA and RT strategies to enhance in-app user lifetime value.
• Continuous Learning: Utilizes deep neural networks that recalibrate models in real time based on live performance signals.
• SKAN 4-Ready Optimization: Future-proofs targeting and down-funnel optimization for a privacy-centric mobile ecosystem.

Aarki’s CEO, Aman Sareen, emphasizes that Encore represents a foundational shift in mobile marketing by unifying performance and privacy. Early adopters have seen significant improvements, such as a 25% uplift in day-seven return on ad spend (ROAS) and an 18% reduction in cost per install (CPI) for a global gaming brand, demonstrating Encore’s ability to deliver measurable business impact.

Beyond optimization, Encore includes an in-house creative studio that supports real-time ad strategy and performance, enabling brands to continuously refine their campaigns. This integration of continuous learning, dynamic audience creation, and cross-lifecycle optimization helps marketers accelerate growth while fostering long-term user trust in a privacy-first world.

With over 14 years of experience, Aarki has established itself as a pioneer in AI-driven mobile growth solutions. Processing 5 million ad requests per second across more than 10 billion devices worldwide, the company continues to innovate in the post-IDFA era with privacy-first technologies that enable sustainable mobile growth for leading brands and publishers globally.

Encore exemplifies how advanced machine learning, combined with a privacy-first framework, can transform mobile marketing by delivering smarter acquisition, stronger retention, and superior return on investment. As privacy regulations evolve, platforms like Encore set the standard for responsible and effective advertising in the mobile ecosystem.